Wally Olins: The Brand Handbook


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Wally Olins: The Brand Handbook

Wally Olins: The Brand Handbook Rating:
List Price: £12.95
Sale Price: £7.06
(as of 01/14/2019 06:47 UTC - Details)

Availability: Usually dispatched within 2-3 business days

Product Description

Here,Wally Olins sets out the ground rules for branding success in the 21st century, explaining why understanding the links between business, brand and consumer has never been more vital for commercial success, and reflecting the recent enormous changes in the branding world. It will be an essential purchase for everyone in advertising, marketing and business who needs to understand why the most successful brands in the world triumph by making insiders believe in them - and consumers buy into them.

Details

  • New
  • Mint Condition
  • Dispatch same day for order received before 12 noon
  • Guaranteed packaging
  • No quibbles returns

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