Online Psychology for More Engagement

Online PsychologyOnline Psychology?& Marketing on Facebook

Facebook is the second largest website on the internet, and so?having a Facebook account for your business is almost a mandatory requirement for any business that wishes to engage with its target market. However, getting engagement on Facebook can be a challenge and there are a variety of ways to achieve it. This article looks at how to learn more about marketing on Facebook with a link to an article by Social Media Today and also links to books about online psychology.

Social Media Today put together a really useful article on 7 ways to reach your target market using Facebook.

To read the article go to:

http://www.socialmediatoday.com/social-business/7-ways-reach-your-target-market-facebook

As more companies get involved in Digital Marketing and as more companies fight for our attention then it is becoming increasingly important that when you have their attention that you make the most of it. This is where having an understanding of online psychology becomes really important.

After some research I found a couple of books (listed below) that address the issue of online psychology and how you can make it work for your business. The books reveal the “why” people in your target market behave as they do. This is becoming increasingly important as you need to understand how to get engagement on social media as without it you won’t get traffic to your web site. I already see it with my web retail customers who are doing well on the market places like Amazon and eBay but are struggling to get traffic to their own web site. Where Google still dominates, the number of searches on it peaked some time ago as people searching for products and services go to other popular platforms such as Amazon to search for what they want.

If you are interested in the psychology of what works online and how your business can use online?psychology to succeed then take a look at a couple of books:

Click.ology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed

Webs of Influence: The Psychology of Online Persuasion

Comments are closed.